Why this is important

“If physical activity was a drug it would be regarded as a miracle, so everyone must take it seriously.”

 Professor Dame Sally Davies, UK Chief Medical Officer

Sport provides a random, real exhilaration becoming worryingly scarce in our digital times.

Win or lose,
rain or shine,
for fun or for the cup…

…sport is a great way to boost much more than just our physical health.

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We want to help make it easier to enjoy one of the most fun, inclusive & effective forms of social prescription there is…SPORT!

What is “Social Prescription“?

Our mission is to make staying healthy through sport an affordable option for as many people as possible.

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The following quoted statistics come directly from Sport England’s release

Only 30% of the UK population are active enough for their health.*

The benefits of regular physical activity, including sport, have been clearly set out across the life course. In particular regular activity can:

  • Prevent ill health and reduce the number of people dying prematurely
  • Enhance mental health, quality of life and self-reported wellbeing
  • Delay the need for care in older adults (age 65+)
  • Reduce health inequalities and improve wider factors influencing health and wellbeing.

In the UK, the incidence of non-communicable disease which can be attributed to physical inactivity includes:

  • 10.5% of coronary heart disease cases
  • 18.7% of colon cancer cases
  • 17.9% of breast cancer cases
  • 13.0% of type 2 diabetes cases
  • 16.9% of premature all-cause mortality.”

The Department for Culture, Media and Sport has reported on evidence* which showed that:

Sport participation is associated with higher wellbeing.
This increase is valued at £1,127 per person per year, or £94 per person per month

Sports participants are 14.1% more likely to report good health than non-participants.

*Quantifying and Valuing the Wellbeing Impacts of Culture and Sport
*https://www.gov.uk/government/publications/quantifying-the-social-impacts-of-sport-and-culture (both 2014),

“The economic argument is also strong.
In developed countries
, physical inactivity accounts for 1.5%-3.0% of total direct healthcare costs.

Sport England’s research into the economic value of sport showed that the annual value of health benefits from people taking part in sport is estimated at £11.2 billion

Click here to download full Sport England document